I’ve been very fortunate to have Virgin Active as one of my long term clients and we’ve developed a great relationship over the last 5 years. Virgin’s marketing director Rich Lamb-Hughes was one of the first people to hire me for a campaign shoot when I began my photography career, and I’ve been shooting for them ever since.
It all started with the Zumba campaign where I shot dancers in a very documentary flashed-out style.
Soon it developed to the Virgin Stories campaign where I flew to 40 health clubs across South Africa to interview and shoot Portrait stories of the members. Since then I shot ‘What’s Your Stuff’ Campaign, The Zumba Campaign and countless others with celebrities, real people and legendary South African athletes.