The Jonnie Walker shoot was a great opportunity to work with King James on some beautiful imagery depicting the journey of a Walker, A symbol for the everyman striving on his journey to make a meaningful life and have an enduring legacy. We shot in locations in rural South Africa and slowly moved into city centres as a visual metaphor of a journey of personal progress. It was great to work with the art director I admire, Mark Stead and the great Producer, Kathi Jones, who first called me the Guy With Camera.
Agency: King James
Creative Director; Mark Stead
Copywriters: Paige Nick and Alex Van Tonder
Producer: Kathi Jones from Cocoon Productions
Production Company: Wishbone Productions