I’ve been shooting some work for the newly launched property lifestyle brand called BLOK. The brand was created by cape town agency North which was founded by Bond brothers Shaun and Mike with their Dutch partner Olivier Schroeff. North have been doing some really innovative projects with PUMA, Frankie Fenner and USN in bringing brands to life through their design projects. They brought me on board to help develop imagery for BLOK that would avoid the typical staid live/work/play property positioning and introduce a new concept with BLOK of a proudly cape town lifestyle brand that draws on a cosmopolitan feel of international cities.
By using very low depth of field lensing, framing our cast with objects and reflections near to camera and playing with subtleties in light, I was able to create a very emotive feeling which brings the viewer into the picture. It’s a voyeuristic glimpse of what life is like as an owner of one of the BLOK apartments and allows the viewers to imagine the lifestyle they would have in their new neighbourhood. We shot on location in Sea Point and Downtown Cape Town, trying to feature some of our favourite streets, promenades, local coffeeshops and haunts.
You might spot one of the blok billboards around cape town. You can see some more cool work by the guys from North at northltd.co.za or more info on the blok apartments at blok.co.za
Agency: NORTH LTD Creative Director: Mike Bond Styling: Antoinette Degens Make Up Artists: Cindy Horton & Roxanne Punt