The agency COW AFRICA had been doing some amazing below the line campaigns for Bacardi and approached me to develop stills for an above the line advert. The team briefed me on an image needed to convey a lot of energy and fun and we looked into a few ideas around a Bacardi Celebration. So after casting the perfect party characters from local agencies, we built a our party set in a big garden in Oranjezicht and on a perfect warm (and slightly windy) evening we staged a bit of a party. 

Client: Bacardi / The Really Great Brand Company
Photographer Assist: Jon Meinking
Producer: Kerry Rose
Stylist: Catherine Bowen
Make-up: Dale Titus

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