While the agency HERD had already been doing some amazing below the line campaigns for Bacardi, they approached me to develop stills for an above-the-line advert. The team briefed me on an image needed to convey a lot of energy and fun and we looked into a few ideas around a Bacardi Celebration. So after casting the perfect party characters from local agencies, we built a our party set in a big garden in Oranjezicht and on a perfect warm (and slightly windy) evening we staged a bit of a party.

Photographer Assist: Jon Meinking
Producer: Kerry Rose – Velocity Films
Make-up: Dale Titus